When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”. 

We collect Device Information using the following technologies: 

- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org. 

- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps. 

- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site. 

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit and debit card numbers, and gift cards), email address, and phone number. We refer to this information as “Order Information”. 

We may collect other information from you, such as your age, income, gender, preferences, etc. 

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information, as well as any other information we collect from you. 

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to: 

- Communicate with you; 

- Screen our orders for potential risk or fraud; 

- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services;

- When in line with the preferences you have shared with us, provide you with other information that you may find useful 

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns). We also use your Personal Information in order to advertise our products and services to you, including via targeted advertising as more fully described below.

We share your Personal Information with third parties to help us use your Personal Information, as described above, as well as to fulfill orders placed through the Site and to provide you with our products and services. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout. 

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights. 

We do not currently share you Personal Information with any other third parties, although we reserve the right to do so in the future.

Behavioral advertising 

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work. 

You can opt out of targeted advertising by using the links below: 

- Facebook: https://www.facebook.com/settings/?tab=ads 

- Google: https://www.google.com/settings/ads/anonymous 

- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads 

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/. 

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser. 

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below. 

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States. 

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information. 

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons. 

The Site is not intended for individuals under the age of 13. 

Opting Out

If you want to be removed from our marketing list and do not want us to send you e-mail, postal mail or other messages, you can opt out. To do so, please send an e-mail to jeff@morningside-naturals.com, with the word “UNSUBSCRIBE” in the subject line, or unsubscribe by clicking here.

 California Civil Code Section 1798.83 permits California residents to request certain information regarding our disclosure of such residents’ personal information to third parties for such third parties' direct marketing purposes. To make such a request, please e-mail us at jeff@morningside-naturals.com.

Certain regulations (including the California Consumer Privacy Act of 2020 (“CCPA”)) provide individuals with specific rights regarding their Personal Information. Please contact us if you would like to exercise any of those rights.

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at jeff@morningside-naturals.com or by mail using the details provided below: